Humble Brands Enters Haircare with Bar Soaps

Humble Brands, the Taos-based natural personal care company, enters hair care with Bar Hair Care.

Debut products include two shampoo-and-conditioner duos in plastic-free packaging scented only with essential oils.

Duane Primozich, CEO of Humble Brands, commented:

“At Humble, we compete by subtracting. Personal care keeps adding steps, systems, and ingredients. We made hair care the way we make everything else: simply.”

Strength & Volume is built for hair that runs normal to dry. Scented with Bergamot & Ginger essential oils, it pairs hydrolyzed rice protein to reinforce the strand with amaranth for structure and baobab to condition without coating, so the body comes from hair that holds its shape rather than from buildup. 

Balance & Shine is built for hair that runs normal to oily. Scented with Rosemary & Mint, it uses willow bark and charcoal to lift excess oil and buildup, while the conditioner’s plant-oil system smooths the cuticle flat.

Each duo comes in plastic-free packaging with recyclable paperboard boxes. 

The formulas are pH-balanced to 4.5–5.5, color-safe, free of silicones and sulfates. They are also scented exclusively with essential oils; no synthetic fragrances.

Humble Brands makes natural personal care essentials, deodorant, soap, lip balm, and now bar hair care, with short ingredient lists and essential-oil scents, never synthetic fragrance. 

Founded in 2015 and based in Taos, New Mexico, the company competes by subtracting: fewer ingredients, simpler routines, nothing extra. 

Jason Momoa, ocean advocate, is an equity partner who shares that philosophy.